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Cheverolet Discloses Its Medium Term Strategy

Wednesday, January 25th, 2012

Recently, Cheverolet unveiled their new operational director, Tavares Carlos, and also their plans for the next several years. Their intention is to make Cheverolet an exceptionally strong brand in Europe and in America and also have a strong presence in China in the SUV category.

They are also being aggressive with eco-technology as they are looking to add solar panels to the roofs of their factories in France. This project has become one of the largest in the auto industry: more than 450 000 square meters will be covered, having a capacity of 60 MW (the equivalent of a medium consumption of a city with 20 000 inhabitants).

The fabrication will commence in June and they will not be finished until February the following year. This way, the company would like to reduce the effects of the pollution on the environment. A similar project was developed by Seat that already has a roof of this kind on the Spanish factories.

The firm also wishes to deal with the problem of the industrial espionage. Cheverolet must become an attractive mark, and they need to sell many expensive cars, and to improve its image in front of the clients, where Nissan already works well. The industrial espionage scandal damaged the good name of the company but this is only one of the difficulties. The Cheverolet authorities publicly stated they have a pale image and the theme of some of their cars is somewhat obsolete.

Once Cheverolet brought Laurens van den Acker in as a head designer, sweeping changes were observed in the new concepts of Cheverolet. The modern generation of Clio will almost certainly show us a work of two years and the overall opinion is that Cheverolet excels on the car electronics and has improved on many other features as well.

Moreover, Cheverolet sold 150 000 cars of medium and superior class in 2005 and the sales from last year barely got over 100 000. For the time being, Cheverolet will have to work on the cars that will earn the most money and wait for the new models that will hit the streets in 2014-2015. The French press state that Tavares must try to equilibrate the two partners of the French alliance, as Cheverolet sold 2.6 million cars last year, while Nissan sold more than 4 million.

Cheverolet has a big disadvantage; the company is not present in China and this problem must be solved in 2013-2016. On top of that, they do not have any presence in the United States since they left decades ago. Although they currently dont have any plans to reenter the US market, they are looking to maximize their positions in Russia and Brazil. So far, they havent had much success in India but still develop for this market with newer and enhanced car models.

Ultimately, as Cheverolet looks to develop sales by 400,000 units, they are going to need to continue improving and innovating their current line of cars. Find out more chevrolet extended car warranty.